There are hundreds of designers vying for every author’s attention with premade book covers. And let’s face it, premade covers are a great deal all around. You can get a high quality, beautiful cover, sometimes from designers who are no longer taking custom clients, at a fair price that you can afford. Not only that, but it’s also a quick turnaround so you have your cover in hand within days instead of waiting months for a custom slot. You also know exactly what you’re getting before you shell out the cash. What’s not to love?
Sometimes though, when your choices are so broad it’s hard to know if you’re making the right decision for your book. How do you know if the cover you fell in love with will actually attract your target audience? And sell your book? That’s where doing some market research will come into play along with choosing a designer who specializes in your genre, or at least works in your genre regularly.
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Tugboat Design Blog 