Hopefully you’ve realized that a book cover is a valuable asset to your book and can help determine the success of your book. Therefore, you decide you’d like the best cover ever. So, you start doing research and what you find are famous books by famous authors who’s covers are creative and sometimes very unique. However, these authors (or better yet publishers) can do this because their name is what is going to sell the book, not the cover. If they literally just want to put their name and title on the cover, they could and they’d still sell their book to all of their fans – but they might be missing out on potential new fans. The larger your established reader base is, the more risky designs you can try.
What self-publishing authors don’t typically realize is that the best cover might not be the most beautiful, unique, or innovative design. It’s the cover that is going to catch the attention of a target reader, communicate the genre, setting, and tone, and give them a general idea of the emotional investment they’re about to make all within 3-5 seconds. This is the first step to selling your book because if your cover is intriguing enough, they will click on your book and read the description. If your cover doesn’t convey the necessary ideas to the reader in those 3-5 seconds (aka an unprofessional cover), then it doesn’t matter if you have the most amazing book description ever written – because they’re never going to read it.