E-readers and e-books, without a doubt, are a game changer. Not only did it open up new opportunities for aspiring authors, but it opened up new opportunities for readers as well. People can purchase an e-book online and it is in their hands instantly on their Kindle, Nook, iPad, or any other device that can serve as an e-reader. People have the opportunity to read more because it’s quicker, easier and there are so many authors to choose from now.
When readers were polled in 2013 via Maria Force, 77 percent of readers preferred e-books over the 52 percent who preferred paperbacks. Therefore, a majority of sales are e-books and people are expecting professionally formatted e-books. They don’t want something that takes thought to read, they just want to read it naturally. The best formatting job, is one that isn’t noticed. You will get bad reviews if your formatting is not up to their standards, because even in this short time, readers have developed higher standards. And they should have because reading a book is about enjoying the story, not struggling to find where the next line starts.